I help startups ship and sell.

Go-to-market strategy. Rails development. Technical marketing.

Work with meSee my work
Colleen Schnettler

About Me

I'm an experienced software developer and technical founder based in San Diego. I've spent years building SaaS products, most recently Simple File Upload and HelloQuery.

As a developer consultant, I help startups with Rails development, build go-to-market automations, and work with founders on long-term strategy. Whether you need hands-on engineering or guidance on how to get your product in front of customers, I can help.

I've spoken at RailsConf, RubyConf, and MicroConf. I co-hosted the Software Social podcast where I talked about building software businesses every week.

Looking for help shipping or selling your product? Let's talk about what you're building and how I can help you get it to market.

Products

Revenue generating software businesses. From zero to paying customers.

Simple File Upload

Simple File Upload

Developer-focused file upload service for Rails, React, and more.

Hammerstone

Hammerstone

Developer tools for Rails applications. Part of TinySeed Fall 2022 batch.

HelloQuery

HelloQuery

AI-powered reporting tool that lets non-technical users query databases using natural language.

Speaking

Conferences and events I've spoken at.

Query Building with Filters

Rails SaaS

Query Building with Filters

How to Migrate to Active Storage Without Losing Your Mind

RailsConf 2019

How to Migrate to Active Storage Without Losing Your Mind

Rekindling a Love of Creation with Ruby and Raspberry Pi

RubyConf 2019

Rekindling a Love of Creation with Ruby and Raspberry Pi

How to Learn to Code When You Have No Time and No Money

Codeland 2018

How to Learn to Code When You Have No Time and No Money

From Code to Customers: Technical Marketing for People Who Would Rather Be Building

San Francisco Ruby

From Code to Customers: Technical Marketing for People Who Would Rather Be Building

Getting Your First 10 Customers - How to Do LinkedIn Outreach Without the Ick

MicroConf

Getting Your First 10 Customers - How to Do LinkedIn Outreach Without the Ick

Building a Composable Query Builder with Active Record and Arel

Sin City Ruby

Building a Composable Query Builder with Active Record and Arel

Services

How I can help you ship and sell.

Onboarding Assessment

$5,000one-time

An in-depth analysis of your onboarding flow and growth opportunities.

  • Full user journey audit
  • Conversion analysis
  • Actionable recommendations
  • Detailed written report
Get started

Strategy & Development

Custom

Ongoing Rails development and go-to-market strategy.

  • Rails development
  • Technical marketing
  • Go-to-market strategy
Contact me

Go-to-Market Automation

$2,000per automation

Custom automations to streamline your go-to-market.

  • LinkedIn outreach sequences
  • New signup automations
  • CRM integrations
  • Documentation included
Get started

Podcasts

Shows I host and episodes I've been on.

Hosting

Software Social

Weekly conversations about building software businesses, co-hosted with Michele Hansen.

Guest Appearances

Stair-Stepping into SaaS

The Bootstrapped Founder with Arvid Kahl

Working towards life-changing outcomes

Indie Bites with James McKinven

Hammerstone and Simple File Upload

Code with Jason with Jason Swett

TinySeed Tales Season 4

Startups for the Rest of Us with Rob Walling

Let's work together

I'm currently taking on AI consulting projects for mid-size businesses. Interested in working together? Let's talk.

colleen@bitmappeddesigns.com
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